In December, I noted for a while that they had these celebrity types starting as the adverts on my YouTube when I was getting my fix of Honest Reviews and Ron Charles your hip book reviewer online. These are those adverts that are at the bottom right hand of your YouTube screen that were counting down as they said, “Skip advert in 5, 4, 3, 3, 1….”
It was an innovative campaign which involved entertainers in the gospel industry like Dj Mo, Size 8, Dk Kwenye Beat and others I couldn’t quite recognise as I don’t follow that scene as keenly as I should. I will probably die in hell with that attitude. I know. I know. So the campaign asked you to sell your unused items like furniture, clothes, shoes & electronics on OLX. Then from the cash you make you are asked to visit any Uchumi supermarket countrywide and shop for dry foodstuffs or buy a shopping voucher. It was a very good campaign as it allowed for one to help those who are in actual need as opposed to spending money where you are unsure where it will end up.
The Bless to Sell campaign seems to be back for Easter. And just like during Christmas they have gotten celebs to support the campaign like Willis Raburu, Abel Mutua of Hapa Kule, Njugush of real househelps of kawangware, Dk Kwenye Beat, Size 8, Willy Paul, Bahati, Djs Mo, Johnie Celeb, Sanch, Krowbar, Touch, Gee gee, Njugush, Kambua. Jackson Kamau aka DJ Soxxy who heads the celeb campaign says, “It is more rewarding to bless a child with what they need than what they don’t need. In the past, people have donated a lot of unnecessary stuff to needy homes just because they want to clear the clutter in their homes. That is why we came up with the idea to sell the stuff to someone who needs it more through OLX and use the money to buy dry food stuff to needy children’s homes”.
This time the campaign has ditched Uchumi and decided to work with Tuskys Supermarkets. It was not immediately clear why the change of the partners although there have been quiet grumblings about Uchumi and how it has been operating in the last year or so. Apart from the change of supermarket partner, the procedure is the same; sell your unused items like furniture, clothes, shoes & electronics on OLX. Then from the cash you make you are asked to visit any a Tuskys supermarket countrywide and shop for dry foodstuffs or buy a shopping voucher. So there you have it. Another way to give back this Easter. Nifty.