You as a business and you want folks to know about what you have to offer. You also sometimes have stuff you sell that you would be willing to sell at a less than official price. Where do you go then? That’s where Rupu (www.rupu.co.ke) came in. They would offer you a place to sell your price at a discount – up to 75% – to willing consumers. The idea here off course would be that you would be building a new market as people sample your clearly superior product.
Rupu was pretty big in this space of discount shopping. Founded in 2010, the company handles over 40,000 customers each day with offers on electronics, restaurants, travel, wellness and entertainment. The website did so well it was named as one of the “Top 20 Start-ups in Africa”, by Forbes Magazine in 2012.
On Thursday the good people at Rupu decided that they had had enough of dominating the discount store segment of the market and went into something new; travel and shopping. The event at the Serena saw the entry of Rupu travel (www.ruputravel.co.ke) and Rupu Shopping (www.rupushops.co.ke).
Do I really need to explain what those are about? With the travel brand you get travel packages from all over the country and beyond and RupuTravel as a tour operator has already handled over 500 travel requests during its beta test phase. It’s looking good my uncle (and aunt) travelling mats.
The shopping side sees customers with the option of choosing from over 1,300 Fashion, Electronics and Home & Lifestyle products all from the local market. The countrywide delivery service ensures availability for everyone. Customers can pay via MPesa, Cash on Delivery or Debit and Credit Cards. The products aren’t in the discount category sorry.
Looks like a good day to day to go shopping. And travelling.