Rose Kimotho has been well known as the long serving chair of the Marketing Society of Kenya and the person who started Kameme FM and K24 TV. Her latest baby is 3stones.tv.
Rose Kimotho first came to my notice in the 1990s when she was chair of the Marketing Society of Kenya (MSK). In those times that organisation was hugely respected and it was an extremely prestigious thing to be the leader of that body. At that time she was also the founder of Regional Reach which is a company with 200 hundred TV sets in villages around the country offering entertainment to rural folks.
Then she started a revolutionary new concept in 1999; Kenya’s first community radio station called Kameme FM. The radio station which would be broadcasting mainly in the Kikuyu language would play music and have features on the lifestyle of those who were known to live mainly in central Kenya. It was an unqualified success and many more decided to follow suit with community radio stations of their own after this.
Having created a niche that was hard to replicate, her organisation started yet another new concept for Kenya; the K24 news station that would give news 24 hours a day CNN style. The station which started in 2007 had former CNN news anchor Jeff Koinange as its star anchor and it was slow at first but eventually it built an audience. She ran the group until some folks came along and bought it from her.
This year while covering some events I started meeting some folks who claimed to be working for Rose Kimotho’s newest baby. This past Sunday all was cleared as I passed by St Marks church on Waiyaki Way where a thanksgiving service was being made for the entry of the new media product; 3stones.tv.
3stones.tv is a TV station that can be accessed on those who have digital TV specifically on GoTv, an offering that DSTV is advertising like crazy in recent times. The show, like her initial idea at Kameme, is a cultural product with three stones coming from the fireplace that people would use to cook their food.
“You can tailor you content to the audience you want,” said Kimotho when I asked her the reasoning behind the digital move.
Some of the folks you are likely to see on the new station are Emily Kimani formerly with the K24 and Winnie Adisa, the wide eyed girl we all enjoyed watching on GBS Home Shopping Network until very recently.