Nairobiliving.com - Living the Nairobi Life

:: Polycarp Igathe sells alcohol (again)
June 11, 2006

I recently went of to the MSK offices to find out how to join up and be an official card carrying member of the association. The lady at their Fedha Towers office was really nice and she gave me all the required forms and even a copy of the May issue of Sokoni. The magazine has an interesting piece was on magazines in the East African market. As much as I am quite interested in magazines, I couldn't help but feel that the whole purpose of the piece which was quite large was mainly to pitch their new Eve Girl Magazine.

What however raised my antennae was a piece on one Polycarp Igathe. My first contact with the fellow was when I was in college. He had asked a bunch of AIESECers to turn up to be in some Kenya Airways ad. So several dudes and dudettes (including yours truly) from several campuses turned up at the University of Nairobi where we were shuttled of to the JKIA to act in a KQ ad. This was my first contact with the advertising industry. Our role in the ad was to be in a crowd scene. When the dude in charge asked us to wave enthusiastically, I waved my hand so hard that you would think that I was being offered a princely sum. And when they gave me my 500/= for my time I was rather pleased for that was not a bad figure to give a student in the 90's.

In the intermittent years, Polycarp went on to become one of the hottest young executives in Kenya's corporate scene until the East African Breweries brought him on board to sell that evil juice (alcohol!) that they sell that we all love so much. Unfortunately, his alcohol selling career was cut short by number 5776 (long story) and he left for Haco.

The man had recently disappeared from the radar until I read May's issue of Sokoni. I guess that selling alcohol can be as addictive as drinking it as the man is now General Manager of Wines of the world a firm that sells wine from all over the place. We expect the dude to bring the same enthusiasm that he brought to making us drinking huge amounts of Pilsner Ice. And like the bright executive that he is, he has already started by sponsoring the upcoming AIESEC dinner. Get them while they are still young eh?

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