:: Joining the Marketing Society of Kenya (MSK)
June 11, 2006

About MSK

MSK is a membership organisation registered in 1977 under Section 10 of the Societies Act. The society's main objectives are to develop a deeper knowledge of marketing to provide services for members and registered students and to make the principles and practices of marketing widely known and effectively used throughout the industry.

Our members range from Marketing companies, Media Owners, Advertising Agencies, Institutions of Higher Learning to individual Marketing Practitioners and Academicians. We train practicing marketers, brief members on new developments in marketing through our publication Sokoni magazine and events that we organize.

Our Vision

“To be the recognized professional authority setting and maintaining world class standards for Marketing in Kenya and the rest of Africa”

MSK Training Opportunities

The Marketing Society has a fully-fledged education and training department that develops courses tailor made to meet the ever-changing needs in the industry. The MSK Practitioners course has been running for over twenty years and leading marketers in the country have gone through the course, which is highly recognized in the industry.

Currently the society is offering the following courses:

MSK Practitioners Course : This is a six-month course for people already practicing marketing.

Details provided in the course brochure.

Diploma Course: Offered in conjunction with KSPS, it is divided into two parts, Certificate and Diploma and one is required to complete the Certificate course before proceeding to the Diploma section.

One-day Seminars : MSK runs one-day seminars on a regular basis tailor made to suit the day to day marketing operations. Facilitators of these programmes are members of MSK with long-standing expertise in their area of specialization.

In house Training : We offer in house training to boost organizational marketing operations for our members at a subsidized rates.

MSK PROGRAMMES AND ACTIVITIES

MSK Warrior Awards

We monitor company innovativeness and organize an annual Gala Night where we recognize outstanding marketing achievement in various disciplines. The awards committee recently increased the award categories from 2 to 5 to elicit a wider participation. Currently the categories are:

Outstanding Product/Service Launch Innovative Award

Best Sales Promotion Best Social Marketing Effort

Brand Development

Brand Kenya

Brand Kenya is one of the initiatives by the Marketing Society of Kenya to advise the government, business community and other stakeholders about the role of a formal marketing program in revitalizing Kenya .

MSK MEMBERSHIP

The Marketing Society of Kenya has two broad membership categories: Corporate and Individual .

CORPORATE MEMBERSHIP

It is open to all corporate bodies having serious and professional interest in Marketing whether business or academic and where Marketing forms a fundamental and intrinsic part of the corporate working body.

CATEGORIES OF INDIVIDUAL MEMBERSHIP

STUDENTS

This cadre of membership is open to Marketing students at University or recognized Institutions of higher learning.

ASSOCIATE (A.M.S.K.)

This shall be open to: -

Fresh Marketing graduates or;

Non-Marketing graduates employed in a marketing related job or are pursuing the MSK practitioners course, or,

Non-University graduates with at least three years experience in a Marketing-related job.

FULL MEMBER (M.M.S.K.)

Eligibility will be open to candidates who must have been Associates for two years.

Marketing graduates with over 5 years experience in Marketing and are holding senior Marketing positions.

FELLOW (F.M.S.K.)

This grade shall be applicable to persons who have attained prominent positions in marketing management and/or contributed considerably towards the advancement of knowledge, principles and practice of Marketing, especially through participation in the activities of the Society. Admission to this grade will be with approval of the full council.

MSK Member Benefits

•  SOKONI: This is an official bi - monthly magazine for the Marketing Society of Kenya. As a member you will receive free issues of the magazine. Members are also encouraged to send articles to appear in the magazine.

•  Code Of Practice: The society has a code of practice, which is endorsed by members, media, advertising agencies and is available to all members at a subsidized fee of KShs.10,000 per copy.

•  The MSK holds a six month Marketing Practitioners course and Diploma course, which is only open to members of the MSK. Members enjoy reduced fees on the course.

•  In house Training and Seminars: We hold one-day seminars and are open to conducting in – house seminars for members at subsidized fees.

•  Member Talks – MSK regularly has talks on various issues of importance to the marketing practitioner. No charge is levied to members and this acts as a good forum for networking and exchange of ideas.

•  We hold special events for members both fun events and serious events with speakers talking on topical subjects of interest to the marketing. Industry. This also creates a forum for interacting with people in the Marketing fraternity.

•  MSK negotiates discounts with various organizations and paid up members can enjoy these only. Currently, members may enjoy the following discounts.:

•  Membership to the Sarova privilege club.

•  Discounts with Flying Doctors Service

•  Discounts with Africaonline

•  Discounts on Phoenix Players membership

•  Discounts with safaricom advantage

•  Discounts with cybercash card Ltd

For more info
The MSK Center,
Fedha Towers,
Muindi Mbingu street,
Nairobi Central Business District
P.O Box 69826 – 00400 Nairobi .
Tel: 223237, 223238,
Tel-Fax 223229,
E- Mail: info@msk.co.ke

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