You know the hot new thing for all companies trying to sell stuff? Women. Seriously. Once upon a time the only thing being marketed to this demographic were the home products; soap, cooking products etc.
In the recent times people with products have discovered the existence of this group of people they had ignored in all those little charts. The ones they used to decide where they shall be spending their advertising bucks to get their biggest return on investment.
A new thing with women is the importance with health. It’s always been there but in this day and age it’s really all encompassing. It’s not just diets but now a whole lifestyle thing and it’s not that easy to get information on how to live healthy like.
Enter Healthy Woman magazine published by the Atlas Group. The publication launched last year to much pizzazz. The idea was to cater to a new generation of women who are combining successful careers with family (or a busy social life) and endeavour to look and feel great physically, emotionally and spiritually.
It’s been a whole year already. Damn time flies. The magazine and its friends hosted the one birthday party at the Monikos place in Spring Valley the other day and it was a celebration to remember.
The magazine has made tremendous growth in content, circulation and revenue, reaching an even greater number of readers with every new issue. It’s a holistic approach to living an international life in that magazine. If I were you I would get a copy of that publication.
And if you are an advertiser throw them a few bob. They’ve passed the one year test so you have no excuse.
Update: The Magazine turned one in March. The June event was a meet and great with media and fans.